Grand Central Terminal Activation

To celebrate Giving Tuesday, Anthropologie partnered with Children’s Miracle Network through a donation-driving, pop-up activation in a high-traffic location in Grand Central Terminal. We built a life-size gift box in Grand Central Station’s Vanderbilt Hall featuring AnthroLiving furniture accented by hundreds of Fig Tree candles for a visually compelling and engaging display. Candles of all sizes were sold to commuters in the terminal with 100% of sales going to CMN.